It is clear that, of our smartphones and mobile phones in general, what we use the most is the keyboard. According to studies, we spend around one hour a day typing. However, the keyboards we use are not designed for today’s mobile world and are based on those 19th century typewriters.
In addition, the most used keyboards of Google and Microsoft they are not so safe. Now the startup suiza Typewise It seeks to compete with the tech giants by offering a keyboard app that claims to be 100% secure and allows typing with four times fewer errors.
“Our algorithms work on the phone device, so none of your data, nothing you write is transmitted to the cloud or the Internet, and that is very different from almost any reference keyboard you find in the market,” he says the CEO and co-founder of Typewise, David Eberle, quoted by Euronews.
“People are afraid of WhatsApp and it says ‘I have to switch to some secure messaging system’. But then the keyboard they use in that messaging system can still divert all the data and send it somewhere else. ”
Let’s go to the note, published by the Euronews agency, from European Union.
How does it work?
With its larger hexagonal keyboard and design, the company also claims that is easier to use and has a 33% faster write speed.
But, we must admit that changing the keyboards that we are so used to using on a daily basis and getting used to the new functions takes time.
“I think the challenge of this technology is to personalize the way you write, but also to understand the context,” David Eberle, CEO and co-founder of Typewise
The keyboard works by means of an Artificial Intelligence technology that corrects the user’s mistakes and can predict their next words, while learning the user’s own slang or colloquial vocabulary.
“The algorithms are better than Google keyboards,” Eberle says.
Another key feature the keyboard offers is that it recognizes more than 40 different Latin-based languages, so you can type in both English and French in the same sentence without spelling self-correcting or having to change manually. idiom.
As the company is based in Switzerland, a country where four languages are spoken, it is uniquely positioned to understand the need for multilingual technology, unlike its rivals based in the United States.
Typewise is also collaborating on its Artificial Intelligence system with the Swiss Federal Institute of Technology and is developing its text prediction capabilities.
“Traditional machine learning models are more based on probability, and that is also seen on the mobile phone. The typical words that are suggested are ‘the’, ‘a’, ‘he’ or ‘I’, because they are words very likely to be used, “explains Eberle.
“But those words are not written all the time. So, I think the challenge of this technology is to make it more personal for the user, because of how he writes, but also, understanding the context.”
Eberle told Euronews that the technology “could become really powerful when it not only predicts the next word, but can one day predict the next sentence and even a whole paragraph.”
But the company wants to go beyond the keyboards of so-called smartphones.
Its objective is to patent its Artificial Intelligence technology as an application programming interface and computer software development equipment to be used in mobile phones, laptops and even connections between the brain and the computer.
How to take on the tech giants
Google and Microsoft are also developing their own ‘predictive text’ technology, but the Swiss startup says it can also compete for market space.
“We think there is a gap for an independent provider that also has a different approach to embedded privacy,” Eberle said.
“I think this is a great opportunity because not all large companies want to work with Microsoft or Google, companies that have their own technology. And we believe that with a more open approach we have the right to occupy a place in the market.”
Eberle started the company with her high school friend Janis Berneker, officially launching Typewise in 2019. Since then it has grown to over a million users.
“I think with any startup you start, you have to climb to the top and you have to run fast enough to be able to reach the top.” David Eberle, CEO and Co-Founder of Typewise
The company hopes to multiply its numbers by ten in two years. The download of the application is free, but it has a professional configuration that allows the use of additional functions for just over 2 euros per month.
The company started with a Kickstarter campaign and had a successful seed funding round in 2020, raising $ 1 million (€ 1.2 million). It has posted revenue growth of 400% year over year.
On August 23, the Swiss company also launched a crowdfunding campaign, which, according to Eberle, had attracted a lot of interest.
In its gigantic challenge to compete with Google and Microsoft, the CEO and co-founder of Typewise believes that being based in a small European country has its advantages.
“Switzerland is a more risk-averse nation”, he acknowledges, but considers that, “being a small country, one is forced to expand to other markets quickly, which requires new approaches”.
“We know that the national market is never going to be big enough. And, perhaps, that represents an engine to have a more open mind,” says Eberle.
“I think, with respect to any startup you start, you have to climb mountains and you have to run fast enough to reach the top,” he concludes.
Euronews, Apple Buff, Youtube.