Co-Branded Credit Cards in the U.S., 8th Edition


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In regards to dollar acquiring patterns, total getting volume for the biggest 10 co-branded programs is down 5% due to the pandemic and its destruction of the travel and leisure markets. The existing list of the 10 biggest co-branded card programs is for that reason rather various from pre-COVID rankings.
In numerous methods, nevertheless, longer-term patterns in the customer payment market stay in location regardless of the pandemic, albeit with COVID-19 curves and warp-speed velocities. The longest-term pattern in payments is the modification in payment instrument usage from checks and money to cards.
About 6 in 10 customer payments are now made with debit, credit, or pre-paid cards. Debit cards are utilized the most, followed by charge card then by money. Over half of customers do not utilize paper checks at all, and 2019 was the very first year that customers utilized charge card for more payments than money.
More youthful adult customers have actually been particularly indifferent in money; a 3rd of those under age 50 state they never ever utilize money when paying in-store. Digital channels have actually generated their own kinds of payments, with practically two-thirds of customers having actually embraced a minimum of one online payment technique, such as PayPal, Venmo, or Zelle.
29% of grownups (or 73.7 million) have actually co-branded charge card in their name, rather listed below the 32% of grownups with store-only charge card. In keeping with the versatile nature of co-branded cards, a rather greater portion of grownups utilize co-branded cards monthly than utilize store-only cards monthly.
By kind of co-branded charge card, 17% of grownups have outlet store co-branded cards, compared to 5% with storage facility club co-branded cards, 5% with Amazon/Prime co-branded cards, and over 2% with airline/hotel branded cards. Frequency of usage patterns, nevertheless, reset the hierarchy.